![]() ![]() Not only has the feature generated buzz among debit card users, but it has also thrilled existing users by making account management more convenient and adding another security layer. The gambit has paid off for the bank, the seventh biggest in the country: Selfie banking has been doubling client sign-ups for UnionBank’s EON Prepaid Account Visa debit card since the re-launch in March. The bank then re-launched the EON Prepaid Account, an electronic money account, with this cool feature at the forefront along with other snazzy upgrades. UnionBank went to work, harnessing the latest in biometrics technology, to come up with a selfie banking feature that enables clients take pictures of themselves with their smartphones to log in securely to their online accounts. ![]() When UnionBank thought of a strategy to double the sign-ups for its EON Prepaid Account debit card in the Philippines - notably the social media capital of the world - it leveraged the irresistible urge of people to take self-portraits or better known as selfies. Find out how selfie banking invigorated UnionBank’s EON Prepaid Account.
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